View source version on businesswire. Sections U. Science Technology Business U. Press release content from Business Wire. The AP news staff was not involved in its creation. Cosmetics, is likely the first case study marketers turn to when trying to achieve viral success on the platform. The beauty brand was one of the first to see the potential for building its brand on TikTok, beloved by Gen Z, when it launched the hashtag challenge last October.
There were already 3 million views against an e. It only took, like, a couple hours to make it and send it back and forth for revisions. She does advertising. She does! It was, by any measure, an extremely successful advertising campaign on an app that corporate interests are only just beginning to harness the potential for money-making. TikTok stars, even those with under , followers, are now being asked to shill products for brands, just as they would on Instagram.
Reigning king of the e-boys Noen Eubanks started as a high school senior in the Atlanta suburbs and a year later is now the face of a YouTube media company and lives in the Hollywood Hills. Artists whose songs have gone viral on TikTok have been quickly snatched up by record labels , some making millions in the process. It recently held a webinar for around 50 brand leaders, where it dispensed advice on engaging audiences and creating hashtag challenges.
It was really important to us that whatever we created for this campaign feel very native in the way that TikTok operates. This turn toward corporate interests has not been lost on the TikTok community.
Our mission has never been more vital than it is in this moment: to empower through understanding. A steal if I've ever heard one. Brands from MAC to Morphe and Gucci to Chanel have all released their own versions of a bouncy face gloss that gives your makeup that wet look, but e. Pop it on your eyes, lips, and face get it?
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