Why international marketing is important

Since every marketing message, media advertisement, and media channel is selected based on careful market research, brands are able to demonstrate more intentionality in their marketing decisions. The obvious drawback to this is the added salary expense, but for the most part, the added employees frees up HQ marketing personnel from execution of the marketing plan and keeps them more focused on managing and strategizing.

One of the major importances of international marketing is creating brand authority in a variety of different markets. The key to note here is the difference between brand awareness and brand authority.

Suppose a well-established American company begins broadcasting their messages to multiple coun19tries. This all has to do with specialization and market research in each foreign country. An increased understanding of a culture, customized message, and a detailed country-specific marketing plan all work together to create stronger brand authority. It can be a daunting task to actually begin developing an international marketing plan. The opportunities for networking internationally are limitless.

The more "places" a business is, the more connections it can make with the world. Important to open doors for future opportunities — International marketing can also open doors for future business opportunities. International marketing not only increases market share and customer base, but also helps the business to connect to new vendors, a larger workforce, and new technologies and ways of doing business.

When you establish a foothold overseas, the increased revenue can help offset any downturns in the economy at home, highlighting the importance of international marketing. This can help your business weather some bad times and make up for losses you suffer if the economy tanks. For example, an American company that sells T-shirts and accessories geared to rap fans may find that marketing heavily to youth in the Asian and European markets who love rap music boosts its international sales even in the midst of slow sales at home.

Providing a product or service that a competitor does not is one of the ways to increase your domestic market share.

You can begin selling your textbooks to this market, and in doing so, you also create branding opportunities that can pay off in other sectors of that market that learn about your products and decide they want to take part. Expanding business into an international market gives a business an advantage to connect with new customers and new business partners.

Apple — the tech giant designs its iPhone in California; outsources its manufacturing jobs to different countries like — Mongolia, China, Korea, and Taiwan; and markets them across the world. Apple have not restricted its business to a nation, rather expanded it to throughout the world. The opportunities for networking internationally are limitless. International marketing can also open door for future business opportunities.

International marketing not only increases market share and customer base, it also helps the business to connect to new vendors, a larger workforce and new technologies and ways of doing business. For example — American organisations investing in Japan have found programs like — Six Sigma and Theory Z which are helpful in shaping their business strategies.

It is a function of international business whereby goods produced in one country are shipped to another country for further sale or trade.